Wednesday, March 02, 2022

Turn Failure into Opportunity.

Post-it-Note is a small piece of paper that is usually affixed to a document as a marker or reminder.

The invention of Post-it-Note started with a failed product. In 1968 Dr. Spencer Silver, a scientist at the 3M company, is trying to develop a super-strong adhesive.

However, he accidentally created an adhesive that comes off easily and can be reusable.

For 5 years, He tried to convince this discovery in the company, but gained low support.

It wasn't until 1974 that his colleague, Art Fry, came up with the idea of using the adhesive to attach small pieces of paper to his Hymn book as markers.

In 1977 the 3M Company tried to market a product that was then called "Press 'N Peel" in four cities in America, but failed.

A year later 3M gave free product samples to customers in Boise, Idaho, 94% of those users were satisfied and said they would buy the product.

In 1979 the product was sold under the name "Post-its", and sold throughout America on April 6, 1980. A year later it was launched in Canada and in European countries.

Until now "Post-its" is one of the most widely used office tools.

Sometimes we see a failure as the end. If seen from this story, sometimes failure can be a new opportunity to something bigger.

In addition, Post-Its takes more than 10 years to succeed, so success always need a process.

Success is Not Instant, Embrace the Journey.

1 comment:

Alvin Wijaya said...

Great advise!